I have been using Jaaxy for a couple of years and find it really useful when trying to plan and write new articles for my websites.
I’ve mentioned it a few times here so I thought it could be useful if I reviewed it in more depth so you can see why I like it so much and if it might be useful to you too.
For the purposes of transparency, the links to Jaaxy here are affiliate links that may result in me receiving payment if you join Jaaxy. In spite of this, I’ll do my best to remain objective as I write this review (yes, I’ll be including some annoyances).
What is Jaaxy?
Jaaxy is basically a keyword-research tool.
Don’t worry if you don’t know what that means as I’ll explain below.
What is a keyword research tool?
Keywords are the words that people type into search engines like Google when they want to find something.
The slightly confusing thing about the term, “keyword” is that they’re often made up of more than one word!
These could all be keywords:
- how do I get to London from New York?
- fish that swim in the sea
- recipe for cheesecake
- funny cats
The purpose of a keyword research tool is to help website owners find out what people are searching for so that they can create content that people want.
By understanding what keywords people are searching for, a website owner can create content that matches them so it appears on page one of the search engine’s results.
People are more likely to click on a web-page if it’s on the first page of the search results so it’s important to find the right keywords when writing a new article.
A keyword research tool helps you to:
- find popular search terms that don’t have many pages competing for them
- come up with new ideas for articles based upon a specific keyword
- explore niches and themes based upon a ‘seed’ keyword to discover future content
- find out what search engine results page (SERP) a link on your website appears for a specific keyword
The three search metrics
When researching keywords, there are three values that you should be interested in:
- Avg : How many people are searching for that keyword per month
- Traffic : How many visitors you will receive if your page gets to the first page of the search results for that keyword
- QSR : Quoted Search Results give you an indication of how many other websites are already using that keyword
Ideally, you want a lot of people to be searching for the keyword. The more people searching for the keyword there are, the greater the potential for someone to click on your website link (if it appears in the search results).
If your link appears on the first page of Google’s search results, you want as many people as possible to be to click on that link. It would be very frustrating if you knew that 1000 people were seeing your link on the first page of the search results but nobody was to click on it.
This happens more often than you might think.
Imagine if someone was looking for information about saying cheese when someone was taking their photograph, to find out if it produced better photos. If they searched for “cheese for photographs” and they saw your link to a website about actual cheese, they’re not very likely to click on your link.
Relevance is really important (and something that Google is continually striving to improve for its search results).
You don’t want many websites to be competing for that same keyword. Ideally you want less than 30 but less than 100 is okay. The more websites that are competing for the keyword, the harder it will be for you to get your new page on the first page of the search results.
What features does Jaaxy offer?
Jaaxy offers a range of features, depending upon your subscription level (Starter, Lite, Pro, or Enterprise).
All the levels (except the free Starter level) offer a comprehensive set of tools that will enable you to get off to a flying start with your keyword research.
The membership features that I use are actually provided for free as part of my subscription to Wealthy Affiliate.
This subscription tier (called Lite) is not available as a direct subscription and sits between the Starter Membership and the Pro membership. It includes unlimited keyword searches (with 20 results for each search), 25 keyword lists to save your ideas to, 100 site rank scans, and 10 alphabet soup results per letter.
I will be explaining each of these features below.
I find it offers everything I need for my general research but I am considering upgrading to Pro level.
The first thing you see when you log into Jaaxy is the keyword search. This is the feature I use the most.
You can choose between URL search and Phrase search using the drop-down box on the left of the search box.
Phrase search is the default and that’s probably the most useful for finding new content ideas or selecting a good title for SEO purposes.
In the example below, I’ve typed “making cheesecake” as my keyword and when I click Find Keywords, there’ll be a short delay (shown as a progress bar in the keyword box) and the results will be shown.
For the Lite tier of membership, 20 results will be shown. For Pro members, 30 would be displayed.
For this search, you can see that making cheesecake has an average of 185 searches per month which, if I got my page on the first page of Google for this search, would bring approximately 32 visitors to my website a month.
The trouble is, I don’t know how much competition I’m up against for this keyword yet.
To find out, I need to click the Get QSR link to request it from the server.
If I had an Enterprise level membership, this would be shown already.
As you can see, the QSR for this search is 201 which, to be honest, is a bit high. That’s a lot of competition. Really, you want that to be below 100. Another warning flag for this keyword is the KQI (Keyword Quality Indicator). Although it says “Normal”, it would be preferable if it said, “Great”.
Further down the list, there’s another keyword, “how to bake cheesecake”. Requesting the QSR for that one presents a much more interesting result.
In this case, there are 157 monthly searches for it (on average), 27 possible clicks if a link was on the first page of Google and there are only 51 websites competing for that exact keyword. As a bonus, the KQI is Great!
Using this information, I could write a guide titled, “How to Bake Cheesecake” on my baking-related website (if I had one).
The URL search is quite interesting.
If you select URL instead of Phrase in the drop-down box to the left of the search box, you can search for a web page address to see what keywords it’s using.
I searched for Clickbank’s URL to see what keywords popped up and, predictably, they’re in the affiliate marketing niche:
This feature could be useful if you’re trying to find what keywords a web-page similar to yours is using to get on to the first page of Google’s search engine results.
In addition to the results I showed above, you are also offered a list of related keywords (it can sometimes be helpful to look at them for ideas you might not have thought of).
Alphabet Soup Research Tool
The alphabet soup tool is really fun to use (or can be) if you’re struggling to come up with ideas to work with.
Basically, you type a keyword and the tool suggests related keywords using specific words of the alphabet. The number of results can be really helpful but you have to sort through a lot of useless keywords to find that ideal one.
Once you’ve found it, you can click on Search On This to perform a regular keyword search using the keyword on that row.
In the example above, my seed keyword was “planning” but there wasn’t anything useful for “planning” + “a”.
The blue circle with the white “a” in it can be dragged to the different letters so you can see the results for the others.
Alternatively, you can scroll the page to whizz through the results for each letter (at my tier there are ten results per letter).
I scooted down until I reached “w” and spotted an interesting keyword, “plan your work your plan”.
It sounds like a quote but it could be a good subject for a blog post so I clicked on Search on this to see if it’s a viable keyword to work with.
Surprisingly, this keyword has a reasonable amount of searches and potential traffic, the QSR is a bit high but the KQI is great.
I think this would still be a good topic for a future blog post, regardless of the competition.
Why? Because I could also use social media as a source of traffic for a new blog post in addition to the organic traffic from Google.
One of the most effective ways to use a keyword research tool is to plan an entire month’s blog posts in one sitting.
To help you to do this, you might want to save the keywords you’ve found for future reference and that’s where saved lists come in.
If you check that checkbox on the left of a keyword result, a “Save to list” button appears.
Clicking that will enable you to save the keyword to a list of your choosing (including new ones). My tier allows me to have 25 saved lists. Pro and Enterprise subscribers have unlimited lists.
Personally, I’ve found 25 is more than enough. I get rid of the ones I don’t need anymore so I’ve never run out of lists.
If you had a great idea that your searched last week but didn’t make a note of the keyword or its results, you’ll find the search history really useful (I know I do).
Literally, every search you’ve ever done in Jaaxy is available in this list and each one is date and time stamped so you know when you searched for each keyword.
As I said a moment ago, I’ve found this feature surprisingly useful when I couldn’t remember a particularly good keyword from a previous day’s research.
I love this tool.
You can enter a keyword to search for and the top-ranking pages will be displayed.
You can choose to view the top ranking pages according to Google, Bing, or Yahoo (just click the relevant button and the results will update automatically).
Best of all, you can view additional details about the page such as the word count (how long the article is), how many links the site has, the number of backlinks (how many external sites are linking to the web-page), Alexa rank and if the page is Adsense enabled.
This tools can give you an insight into why some pages rank higher than others.
For example, if you want to target a keyword and every page on the first page of results has a word count of over 2,000 words, that suggests you need to make sure your page is over 2,000 words too.
The affiliate programs tool enables you to quickly find an affiliate program (i.e. a product to promote) for a specific keyword.
You can search for the keyword after selecting the affiliate network that you’d like to search and the tool returns the programs that are available on the selected network for that keyword.
I can imagine this might be a real time saver for users that are looking for a product to promote on their affiliate marketing blog.
The Brainstorm Tool
The brainstorm tool is kind of two tools in one.
The first part is just a simple list of ideas that you want to research. You can add each idea to your brainstorm queue to research later. Clicking on the idea in the queue will perform a keyword search on that item to get you going quickly.
The second part is potentially more useful.
The tool gives you a list of items that are trending on four major platforms: Google Trends, Alexa Topics, Amazon Bestsellers, and Twitter Trends.
If you spot something on one of these lists that is relevant to your blog, you can quickly perform keyword research on it so you can write a blog post for what you now know is a trending (i.e. currently popular) topic.
Site Rank Tool
The site rank tool is pretty amazing.
You can enter a keyword and a website domain to search against and the tool will tell you what page of the search engine results that website domain is being displayed on when people search for that keyword.
So, if the keyword was burger, and the domain was bk.com (Burger King), you’d see this result:
Unsurprisingly, Burger King are ranked number 1 on Google and Yahoo for the keyword, “burger” and number two on Bing.com.
That’s not the cool bit though.
You can then choose to track the keyword automatically daily, weekly, or monthly.
This enables you to see how your site ranking improves over time for a specific keyword.
Pro and Enterprise subscribers can add additional keywords to search for as well as enjoying faster results, more results for each keyword and, in the case of Enterprise users, instant display of the competition for each keyword.
What does Jaaxy cost?
If you’re an active member of Wealthy Affiliate, you get all the features that I’ve described here included as part of your subscription and I’ve got to admit, I’ve found it an exceptionally useful tool to have at my disposal.
If you’re not interested in Wealthy Affiliate and just want access to Jaaxy on its own, you can try 30 searches for free as a Starter member, subscribe to the Pro tier for $49/month, or the Enterprise tier for $99/month.
As a Wealthy Affiliate member, you get access to the Pro and Enterprise tiers for $19/month and $49/month respectively.
Other than the subscription cost, there are no additional costs.
Could Jaaxy help you?
If you write content for a website on a regular basis then, yes, absolutely.
If your work requires you do any degree of SEO, I’d say Jaaxy could certainly help you too.
Basically, if you want to write content that and you want it to appear on the first page of the search engines, you need a keyword research tool.
I’ve found Jaaxy to be extremely helpful as I’ve learned how keywords work and when writing articles for this website.
What don’t I like about Jaaxy
I promised at the start of this review that I’d try to be objective in my review so there’s a couple of things I need to mention that annoy me from time to time when using Jaaxy.
If I’m in a hurry, I’ll research keywords using the Google Instant method that I described in my post about finding things to write about. It’s not as comprehensive as Jaaxy but it can be useful for generating ideas.
Sometimes, it can take a while for search results to appear when performing keyword searches. I don’t know if it’s because I’m a Lite member or if the server is experiencing heavy load but I’ve found that the wait can be quite annoying on occasion. Fortunately, this isn’t very common but I think it’s worth mentioning anyway.
Secondly, the keyword results that are offered, particularly in the alphabet soup tool are completely unusable. They’re so grammatically poor that they’d never make good titles for a blog post and I can’t imagine how they could be used.
That’s okay though – it just requires a bit of common sense when searching the list for useful keywords.
I guess I just wish that the algorithms used could filter out some of the more nonsensical keywords.
I love Jaaxy.
I’ve learned how to do keyword research using it and use it so often that I can’t imagine not having it anymore.
I’m not suggesting it’s better than every other keyword research tool out there (I haven’t tried them all) but it’s the perfect tool for me because it’s easy to use and it just works.
I strongly recommend that you sign up for a FREE starter membership and give it a try.
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