The key to any business success is making someone else successful, so always look for ways you can help other people succeed. When people start a blog, they often have grand dreams of monetizing it and becoming rich. The simple truth is that most bloggers will fail because they don’t adopt the fundamental rule about success: everything you do has to help your readers. That seems to be the opinion of the five super-successful people I’m going to introduce you to in this article, anyway.
If you’re doing it for yourself, you are destined to fail because sooner or later, people will recognize your blog for the cynical money-grabbing enterprise that it really is. If you want to become rich, help others to fulfill their needs, desires, and dreams.
Jon Morrow is remarkable, not because of his success but because of his outlook on life. After being involved in a road traffic accident that left his legs broken in fourteen places, instead of bemoaning his lot in life, he realized something needed to change. He quit his job and started a blog.
He decided he didn’t like living in his apartment so he moved to Mexico to start enjoying his life (as it didn’t matter where he wrote his blogs).
He dedicates his life to helping other people to achieve whatever dreams they might aspire to by becoming writers. And he does it all whilst being disabled from the neck down due to a condition called Spinal Muscular Atrophy.
Now, you could argue that he has all the time he needs to be a successful writer but your fingers can probably type whereas he has to use a microphone and dictation software to write his blogs.
Even though his blog, Smartblogger.com brings in over $100,000 a month, his advice at the end of the post, “How To Make Money Blogging” to all aspiring bloggers is this:
“In the end, that’s what I love most about blogging: every article we publish, every course we create, every coaching call we do can change somebody’s life. Maybe not always in a big way, but we touch thousands upon thousands of people, and we make their lives just a little better. We inform them, we inspire them, and we give them the road map for achieving their dreams.”
Sir Richard Branson
Sir Richard Branson is well-known as the founder of Virgin Group, a business that’s owned airlines, record labels and a chain of music stores across the UK. Just about anyone you ask would describe him as extremely successful.
He wrote a very interesting article on LinkedIn entitled, “My Metric For Success? Happiness”. In there he described a moment when he had just sold Virgin Records for a ten-figure sum but it made him miserable. Of course, it probably didn’t help that he had to sell the record label in order to shore up one of his other enterprises but that’s not the point. That’s a lot of money!
Although I recommend you read the entire article, here’s a couple of quotes that stood out for me:
“It’s a common misconception that money is every entrepreneur’s metric for success. It’s not, and nor should it be. I’ve never gone into business to make money. Every Virgin product and service has been made into a reality to make a positive difference in people’s lives. And by focusing on the happiness of our customers, we have been able to build a successful group of companies. The simple fact is, if you do good and have fun, the money will come.”
“Too many people measure how successful they are by how much money they make or the people that they associate with. In my opinion, true success should be measured by how happy you are.”
In a nutshell, Sir Richard Branson was always more concerned about making a positive difference in people’s lives and being happy than making lots of money.
Seth Godin is probably the most well-known marketing guru on the Internet today. Just about everyone that’s familiar with modern marketing practice is equally familiar with his iconic bald and bespectacled persona. In fact, he’s made it his brand.
What’s particularly remarkable about his marketing advice is that is focused not on making money but in providing value to people.
In his own words, in his blog post, “Selfish marketing doesn’t last“, he asks:
“If it helps you, not the customer, why should she care?”
If you’re sick of creating content for your blog then you might want to consider that Seth Godin writes a post for his blog every single day. He’s written 18 books (so far) and I can’t help but wonder if his prolific blog writing helps to generate the content for his next book. He’s certainly mastered the art of always finding something to write about.
In his blog post entitled, “The five pillars of success“, he offers five items that result in success. The fifth one is particularly interesting:
“Earn the trust and respect of the people around you”.
Incidentally, he believes that too many people focus on the fourth pillar: “Understand the tactics to get things done and to change minds”. From what I’ve read, I’d have to agree with him.
It’s clear that Seth Godin believes that success isn’t about the self at all. It’s not about how big your brand is or how much money you’ve made. It’s about the customer. In the blog post, “Successful?” he concludes:
“success is largely about keeping your promises”.
What will your story be?
It’s easy to look at the success stories of those that have made it and question whether you could ever achieve that same level of achievement.
The thing is – none of the people I’ve written about here were ever deterred by looking at the success of others. They’ve found their own path in life, they’ve failed and tried again, and more importantly, they’ve kept believing in themselves.
Instead of thinking you’re not as good as they are, you should be using their example as proof that it’s possible.
I deliberately picked these three entrepreneurs because they all agree on one thing – to achieve success you need to make other people happy.
It’s not about ripping people off or trying to make as much money as possible in as short a space of time as you can.
Although you might be starting with nothing in your bank or wallet, so did many of the other people that are now shining beacons of accomplishment.
Make it happen
The best way to make your dreams happen is to plan for them, set goals to achieve, and review those goals to make sure they’re actually going to be achieved.
It’s no good sitting on the couch, thinking, “one day I’m going to be a millionaire”.
You have to take action.
Very few people in life have ever gotten anywhere without working for it.
Grab a piece of paper and write in big letters:
“In three years I’m going to…”
Here are some ideas to get you going:
- In three years I’m going to be earning $3,000 a month through affiliate marketing
- In three years I’m going to have 100 videos on my YouTube channel
- In three years I’m going to have published my 5th book on Amazon
- In three years I’m going to have written 100 posts on my blog of at least 1,000 words.
- In three years I’m going to quit my job and train to be a…
When you get in your car and start the engine, unless you know your destination, you won’t really get anywhere. Do you turn right or left? Do you take the back roads or the highway? Without knowing a destination it’s impossible to know which turns to take.
It’s the same in life. Make a long-term goal now of where you’d like to be in three years.
If you don’t know where you’re going, you’re never going to get there.
With that big goal in place, it’s much easier to break it down into smaller goals so it doesn’t look so scary and unobtainable.
Make the most of each week by starting it with a plan. By having clear objectives for the coming seven days, you know what you need to do and you’ll be more prepared to tackle each day as it comes. Speaking of which, making a quick plan at the start of each day will do wonders for your productivity!
Finally, decide on a time that you’re going to review your progress so you can see if you’re doing fine or if you need to make some course adjustments along the way.
Believe in yourself and others will too
There’s an old adage that I quite like: “whether you think you can or you can’t, you’re right.”
If you tell yourself that you can achieve your three-year goal, every single day, eventually you’ll start to believe yourself.
It’s inevitable that some things won’t go according to plan – that’s okay. Even the biggest superstars of the business world have made mistakes but they just keep on going anyway.
Well-known SEO expert and multi-millionaire Neil Patel owed millions of dollars when his business failed but he still carried on and found success in the end. You should listen to (or read) the podcast interview that Foundr.com did with him for more inspiration.
You can achieve great things when you set your mind to it. That’s a fancy way of saying that you’re going to create a long term goal and you’re going to achieve it.
Now go and set that goal. 🙂