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One of the biggest challenges for an affiliate marketer is how to find things to write about on a blog. In this article I’m going to show you a couple of ways to easily find your next blog post subject. Maybe.

An honest affiliate marketer relies on being able to produce a steady stream of interesting articles to get more visibility on the search engines and by extension, more visitors.

If you’ve selected a niche that is full of things to write about then that’s great, you’ll never have to struggle. But sometimes… well, it’s not so easy to come up with three or four subjects a week.

Fortunately there’s a couple of techniques that you can use to make that task easier. Then you just need to write the articles.

The first method makes use of Google Instant to find out what people are searching for, based on an initial idea.

The second is to use the ‘Alphabet Soup’ technique to create a list of potential subjects.

Using Google Instant to find subjects to write about

Have you ever noticed that when you start typing something in Google’s search box, it’s offers suggestions that extend the words you’ve typed?

These suggestions are based on the phrases (keywords) that other people have searched for that begin with what you’ve already typed.

Here’s an example showing what happened when I started with dog winter:

“Why dog winter?” I hear you ask. Well, maybe my niche is taking care of dogs in the winter. I have no idea if that’s a viable niche but it might be.

As you can see, Google helpfully suggested jackets, coats, boots, nose, suit, and so on. These are all potential subjects you could write about. How about, “Three cosy dog winter boots your pet will love”?

Okay, so the boots aspect caught my attention so I add the word “boots” to what I’ve already typed to see what Google suggests next. Then something magical happened. Google gave me the perfect subject to write about. Take a look at the screenshot:

Down there at the bottom you can see, “Dog winter boots that stay on”. This is clearly an issue that’s so many people have searched about that Google is now suggesting it.

The next step that I would take is to confirm that it’s worth writing a blog post about. There are two things that I’d like to know:

  1. How many people are searching for this keyword (i.e. phrase) a month
  2. How many websites have already written about it (competition)

For this, I turn to a keyword research tool. This step is optional but it can really help increase the chances that your new article will make it to the first page of Google.

I jump into my keyword research tool and search for “dog winter boots that stay on”. Things then get really interesting.

The exact phrase that I searched for is the first result. It gets an average of 48 searches a month. That’s not bad at all.

I then requested the QSR to see how many sites are already publishing content for that keyword. Only 5 sites have content indexed for that keyword.

Don’t forget, a keyword in this case is “dog winter boots that stay on”, not a single word. That’s not a lot of competition (ideally you want less than 100 sites to compete with).

The interesting thing about the tool I use is that it makes further suggestions based on the keywords I’ve searched for and the third result looked awesome. “Winter boots for dogs that stay on” is a perfect, grammatically correct keyword that has almost three times the searches of my original keyword.

When I clicked to get the QSR I was surprised to find only TWO sites have published content to match the keyword.

And just like that, I’ve got the perfect title for my blog post. If I manage to slip it into the first paragraph too, I’ll have a post with the potential to be seen 136 times a month.

Incidentally, the tool I use is called Jaaxy. It’s included as part of my membership on a site called Wealthy Affiliate but you can also subscribe to use Jaaxy on its own. If you want to try it, there’s a free trial you can play with.

Using the Alphabet Soup method for keyword research

The Alphabet Soup method is quite similar to what you saw me do already.

I’ve gone back to Google’s home page and typed “dog winter” as I did before.

This time, I type the letter, ‘A’ too.

Google helpfully suggests allergies, activities, attire, apparel, and accessories, and more. I’ll note these down in a notebook or spreadsheet.

Next, I’m going to backspace to remove the ‘a’ and then I’ll type ‘b’.

Google offers boots, bed, blues, blanket as well as some brand-specific options that I’m going to ignore (unless I was looking for an affiliate program). I’ll add the words to my spreadsheet.

I’m sure you’ll have guessed that I’ll do this for the rest of the alphabet until I have an amazing list that I can use as inspiration for my next articles.

If I’m still not sure I’ve found something, I can look at my spreadsheet or list and pick an interesting potential and then apply an additional alphabet search to that.

As an example, when I hit ‘s’ in my original alphabet soup, “dog winter shoes” came up as a suggestion. I entered that into my search box and then started with the letters after that.

When I hit ‘d’, I saw a good opportunity: “designer”.

An interesting article about designer dog shoes, with affiliate links to a website that sells them could result in some excellent sales conversions.

To confirm or enhance each item, I’ll use my keyword research tool as I did earlier in the article to make sure there aren’t better keywords and to make sure there isn’t too much competition for the phrase.


Hopefully I’ve shown you how easy it is to find keywords to inspire not just your next article but the next hundred.

By using the Alphabet Soup method, it’s more than likely you’ll get between 3 and 5 usable keywords for each letter, resulting in almost 100 keywords subjects to write about.

You’ll never be stuck for blog post subjects again! 🙂

15 Replies to “How to find ideas to write about

  1. This is an excellent post on how to find different topics to write about in our niche websites.  I sometimes find it hard to move to the next subject on my site but your info and content have given me good ideas on how to move forward and find good content ideas.  The information you provide is relevant to all people that create site content.  Thank You

    1. Thanks for your comment, Mark. 

      I’m really glad it helped you and hope you now have a great list of things to write about. 

      I find that once I have a good subject to write about, I’m good to go!

  2. Thank you for for this advice! I usually just go straight to jaxxy, but with your help, you made me realize that I should do alphabet soup first. There’s so much better results. And yah, I have noticed that I’ve had writers block lately. I will use this from now on. Such fun, thank you!

    1. Jaaxy is an awesome tool but sometimes it’s really helpful to go back to basics and just ask Google. 🙂

      It’s worth mentioning that Jaaxy has an excellent Alphabet Soup tool included but I still like to start with Google to build a list of ‘seed’ words and then refine them in Jaaxy.

      That works for me but some people do it all in Jaaxy.

      I hope you overcome your writer’s block! 🙂

  3. Hi Phil,

    This was my biggest hurdle when I was first starting and thanks to websites like this I began to learn about what it really takes to start writing content that people can enjoy and learn from. 

    I think this is a very important topic you have written about and the way it’s delivered is very informative, the step-by-step process and the added resources will help many people achieve their goal of financial freedom. 

    Overall i’m pleased to find another website that offers quality content that does not look to exploit the beginner, good job and keep up the good work.

    1. Thanks Ronald.

      Finding things to write about (and the right keywords to use) was a hurdle for me too. 

      In the end, we want to write content that people want to read so the best way to do that is to find out what they’re searching for in the first place. 

      It’s sad there are so many people out there looking to exploit beginners to affiliate marketing, or writing content in general. That’s partly why I wanted to start this site – to help people that are getting started, especially with the stuff that I struggle with too!

  4. As a beginner at affiliate marketing, this article was very helpful and practical. The way you break down how to use readily available resources to determine what may be your next big content article is great.  I had never thought of just typing in one letter at a time to see what suggestions Google may throw at you!

    How many ‘potential’ key word phrases do you recommend having in your backlog at a certain time?  I can see how you could quickly add quite a bit in a short amount of time, just wondering if you find having a certain amount at your finger tips makes it easier to create content quickly?

    Thank you again for sharing in a simple, easy to understand manner.  I cant wait to do my own Alphabet Soup search!  😀

    1. Hi Smctee – thanks for your comment. 

      It’s amazing how many suggestions you can find in a very short space of time using this technique. 

      I think having a long list of potential candidates is actually useful. At the start of each week, you can then use the initial list in conjunction with a keyword research tool like Jaaxy to make a short list of topics you want to cover that week. 

      I’m glad you enjoyed the post!

  5. What a well written and explained post you have created about finding keywords. This is the strategy I use myself when building a keyword list. There is no reason why anyone should have a problem coming up with keywords to write about in future posts. Newbies to affiliate marketing would be wise to listen to your advice.

    I look forward to reading other topics you will be covering in the future. Maybe you can explain how to find affiliate programs to use.

    take care


    1. Thanks for your comment, Jody.

      I suspect that running out of ideas of what to write about is what causes many fledgling sites to fail so I hope this helps some people to keep going. 

      I appreciate the suggestion about finding affiliate programs – I’ll make that a topic for a future post in the near future, thank you! 🙂

  6. Your article is an absolute gem! You have provided really valuable information for me.I have just created myself a website and this is the one part that I always struggle with – searching for keywords to use for my next topics.

    First of all, I didn’t know that Google Instant was a tool in itself, and that it can actually help me with my keywords. It was something that I took for granted, therefore thank you for making me aware of this.

    Secondly, I am a user of Jaaxy, but never full utilized it as you have shown in your article, especially the Alphabet Soup method. It didn’t make as much sense to me when I learned it at the time, and of course as you pointed out, I was one of those people that just hammered out any title without thinking of how it will rank or searched for in Google.

    Your step by step instructions has given me much better clarity of the importance of using a Research Tool like Jaaxy and to also know how to use it well.

    I am so grateful for the information you have provided, I now have a better understanding of keywords in Google, how to use alphabet sandwich method and proper way of using Jaaxy.

  7. Hi; my question about the topic is: are you referring to those popups in Google search that says: are you looking for: (e g) A mug? Or the one that says People also search for: a cup?

    Many times I attempt to use these keywords, but never go through with using any of them. Your article helps me a lot. You have explained the Keywords search so clearly. I understand it fully. Thank you. I am always coming in contact with Keywords From Google Search.


    1. Hi Dorcas, 

      I am indeed – when you go to and type in the search box, a pop-up window will show a list of searches that people commonly make that include the words you’ve typed. 

      It’s really helpful because if we want people to see our posts, we need to write for their needs. If we know what people are searching for, we can write content that matches their search to answer their questions (or help them find what they need). 

      Thanks for your comment! 🙂

  8. Thank you for reminding me of those methods! I was searching for ways to make the writing process easier, as I sometimes find it hard to come up with new things to write about. Then I came across your post. 

    These are easy yet really useful ways to find what people are searching for and can give really great ideas to write a new post and lead to more posts following on from it.

    I will have to go back to using Google Instant and the alphabet soup technique. Thanks for sharing!

    1. You’re welcome Petra. 

      Google instant is an amazingly simple way to get an insight into what people are searching for.

      I’m glad it was helpful. 

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