One of the biggest challenges for an affiliate marketer is how to find things to write about on a blog. In this article I’m going to show you a couple of ways to easily find your next blog post subject. Maybe.
An honest affiliate marketer relies on being able to produce a steady stream of interesting articles to get more visibility on the search engines and by extension, more visitors.
If you’ve selected a niche that is full of things to write about then that’s great, you’ll never have to struggle. But sometimes… well, it’s not so easy to come up with three or four subjects a week.
Fortunately there’s a couple of techniques that you can use to make that task easier. Then you just need to write the articles.
The first method makes use of Google Instant to find out what people are searching for, based on an initial idea.
The second is to use the ‘Alphabet Soup’ technique to create a list of potential subjects.
Using Google Instant to find subjects to write about
Have you ever noticed that when you start typing something in Google’s search box, it’s offers suggestions that extend the words you’ve typed?
These suggestions are based on the phrases (keywords) that other people have searched for that begin with what you’ve already typed.
Here’s an example showing what happened when I started with dog winter:
“Why dog winter?” I hear you ask. Well, maybe my niche is taking care of dogs in the winter. I have no idea if that’s a viable niche but it might be.
As you can see, Google helpfully suggested jackets, coats, boots, nose, suit, and so on. These are all potential subjects you could write about. How about, “Three cosy dog winter boots your pet will love”?
Okay, so the boots aspect caught my attention so I add the word “boots” to what I’ve already typed to see what Google suggests next. Then something magical happened. Google gave me the perfect subject to write about. Take a look at the screenshot:
Down there at the bottom you can see, “Dog winter boots that stay on”. This is clearly an issue that’s so many people have searched about that Google is now suggesting it.
The next step that I would take is to confirm that it’s worth writing a blog post about. There are two things that I’d like to know:
- How many people are searching for this keyword (i.e. phrase) a month
- How many websites have already written about it (competition)
For this, I turn to a keyword research tool. This step is optional but it can really help increase the chances that your new article will make it to the first page of Google.
I jump into my keyword research tool and search for “dog winter boots that stay on”. Things then get really interesting.
The exact phrase that I searched for is the first result. It gets an average of 48 searches a month. That’s not bad at all.
I then requested the QSR to see how many sites are already publishing content for that keyword. Only 5 sites have content indexed for that keyword.
Don’t forget, a keyword in this case is “dog winter boots that stay on”, not a single word. That’s not a lot of competition (ideally you want less than 100 sites to compete with).
The interesting thing about the tool I use is that it makes further suggestions based on the keywords I’ve searched for and the third result looked awesome. “Winter boots for dogs that stay on” is a perfect, grammatically correct keyword that has almost three times the searches of my original keyword.
When I clicked to get the QSR I was surprised to find only TWO sites have published content to match the keyword.
And just like that, I’ve got the perfect title for my blog post. If I manage to slip it into the first paragraph too, I’ll have a post with the potential to be seen 136 times a month.
Incidentally, the tool I use is called Jaaxy. It’s included as part of my membership on a site called Wealthy Affiliate but you can also subscribe to use Jaaxy on its own. If you want to try it, there’s a free trial you can play with.
Using the Alphabet Soup method for keyword research
The Alphabet Soup method is quite similar to what you saw me do already.
I’ve gone back to Google’s home page and typed “dog winter” as I did before.
This time, I type the letter, ‘A’ too.
Google helpfully suggests allergies, activities, attire, apparel, and accessories, and more. I’ll note these down in a notebook or spreadsheet.
Next, I’m going to backspace to remove the ‘a’ and then I’ll type ‘b’.
Google offers boots, bed, blues, blanket as well as some brand-specific options that I’m going to ignore (unless I was looking for an affiliate program). I’ll add the words to my spreadsheet.
I’m sure you’ll have guessed that I’ll do this for the rest of the alphabet until I have an amazing list that I can use as inspiration for my next articles.
If I’m still not sure I’ve found something, I can look at my spreadsheet or list and pick an interesting potential and then apply an additional alphabet search to that.
As an example, when I hit ‘s’ in my original alphabet soup, “dog winter shoes” came up as a suggestion. I entered that into my search box and then started with the letters after that.
When I hit ‘d’, I saw a good opportunity: “designer”.
An interesting article about designer dog shoes, with affiliate links to a website that sells them could result in some excellent sales conversions.
To confirm or enhance each item, I’ll use my keyword research tool as I did earlier in the article to make sure there aren’t better keywords and to make sure there isn’t too much competition for the phrase.
Hopefully I’ve shown you how easy it is to find keywords to inspire not just your next article but the next hundred.
By using the Alphabet Soup method, it’s more than likely you’ll get between 3 and 5 usable keywords for each letter, resulting in almost 100 keywords subjects to write about.
You’ll never be stuck for blog post subjects again! 🙂